Often beginners ask us: Why should I use WordPress? Isn’t my old site good enough? Why do I need to switch to WordPress? If you’re asking these questions, then you’re at the right place. In this article, we have compiled a few reasons why you should use WordPress, in what ways you can use WordPress, and who is using WordPress.
Why You Should Use WordPress
People often make the mistake of classifying WordPress as just a blogging platform. Although that used to be true in the past, WordPress has evolved through out the years into a versatile content management system (CMS). While you can still use WordPress to create a simple blog, now it also allows you to create fully functional websites and mobile applications.
The best part about WordPress is that it’s easy to use and flexible enough for just about anything. That’s the main reason why WordPress has grown so much in popularity. According to a recent survey, WordPress powers 22.5% of all websites on the internet.
Due to it’s robust features, many of the top brands use WordPress to power their websites including but not limited to: Time Magazine, Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN, eBay, and more.
WordPress is a free software, this means you are free to download, install, use and modify it. You can use it to create any kind of website. It is also open source which means the source code of the software is available for any one to study, modify and play with.
There are currently 2600+ WordPress themes and 31,000+ plugins available for free. You can download, install and use them on any website.
February 25, 2014 9 Comments
By Kirk Biglione
Business if you’re like most business owners you fall into one of two groups:
A) You know you need a website, but you just haven’t had the time or money to make it happen, or
B) You have a website, but you know it’s not what it should be and you’re constantly making excuses for it.
If you’re in either one of these groups WordPress is the solution to your perennial website problem.
Here are ten reasons why you should use WordPress to run your business website.
1. WordPress is easy to setup, manage, and update. You don’t need to be an Internet expert or an HTML coder to use WordPress. All you need is an internet connection and a web browser to create your website.
If you’re reading this article you already have everything you need to get started. Head over to WordPress.com and signup for a free account. You’ll have your website up and running in about two minutes. For a small additional fee you can even host your domain name there.
WordPress.com is the perfect starting point for any small business. When you’re ready to customize your website further it’s easy to migrate your starter website to a web hosting account.
Need help learning the basics? Signup for our free WordPress Quick Start Course.
2. WordPress is good for both your blog and your website. It’s true that WordPress started out as a blogging system, but that was ages ago. Over the years WordPress has evolved into a full-featured web content management system. That means you can use WordPress to manage your whole website, not just your blog. Of course if you just want to blog, you can use WordPress that way too.
3. Thousands of professionally designed themes — many of them available for free. WordPress themes allow you to have a professionally designed website without the pain or expense of hiring a professional web designer.
There are over two thousand free themes available in the official WordPress Theme Directory and even more available for fee at commercial sites like Theme Forest, StudioPress, and WooThemes.
4. WordPress plugins add complex business features to your website without having to hire a coder. Need some additional functionality on your website? There’s a plugin for that!
WordPress was designed to be extended and that’s exactly what programmers around the world have done. There are thousands of WordPress plugins available that add functionality to the core system. So whether you need a simple contact form or a full-featured ecommerce system, there’s a plugin to meet your business needs.
5. WordPress is search engine friendly. As Google Engineer Matt Cutts says, “WordPress automatically solves a ton of SEO issues.” And with the free Yoast SEO plugin, your site will be even more search engine friendly.
6. WordPress is popular. Given the ease of use and availability of thousands of professional quality themes and plugins, it’s not surprising that WordPress is the most popular web publishing system on the planet. At last count over 23% of all websites were powered by WordPress.
7. The WordPress community. With so many users it’s only natural that a huge, active, and generous community has sprung up to provide support, exchange ideas, and make WordPress better for everyone. You can connect with the community on the official WordPress forum or in person at WordCamp events around the world.
8. WordPress is ready for the mobile web. If you assume your customers are visiting your website from a full-sized computer, think again. Mobile website usage is exploding. If your website doesn’t look great and work well on a smartphone or tablet your customers will skip your site and go somewhere else.
Many WordPress themes are designed to be responsive (aka mobile-friendly), meaning your customers won’t be challenged to use your website on their smartphones. And the WordPress dashboard is designed to work on smartphones as well as full-sized PCs — so you can easily manage your website from anywhere.
9. WordPress is mature. WordPress is over ten years old. During the past decade WordPress has been refined, tested, and enhanced. In the process it has evolved into a world-class web publishing system.
10. WordPress is open source. Unlike other website building tools WordPress is open source and free from commercial restrictions and limitations. That means you can use the software anyway you choose and host your website anywhere you choose. All without fear that changes in someone else’s business model will have an adverse impact one of your most important business assets.
When you choose WordPress you have complete control over your website. As a business owner that may be the ultimate reason to use WordPress